FOR THE CEO
CEO MENTORING AND COACHING
Through individualized, one-on-one, in-depth collaboration with the CEO, we work to optimize execution in every aspect of the business. We begin with a skills and proclivity assessment, then jointly develop a strategic framework to support the professional growth of the CEO and execution success of the company.
HIGH-GROWTH CEO FORUM
Whatever your experience level, the Catlin and Cookman High-Growth CEO Forum® is designed to help you build a great high-growth company – from start-up through IPO and beyond. A proven, peer-advisory model for investor-backed CEOs, the High-Growth CEO Forums are held quarterly, highly confidential and expert-led. To learn more about the forum: www.highgrowthceoforum.com
COLLABORATIVE SUCCESS DEFINITION
Facilitating a mutually agreed-upon definition of success between Boards, investors and CEO's. Setting expectations on all sides to ensure that those expectations can be met or exceeded.
Facilitating the definition, refinement, presentation and execution of a strategic business plan
DIRECTOR AND ADVISORY BOARD
Providing Executive Director and/or Advisory Board involvement.
INTERIM MANAGEMENT TEAM AUGMENTATION
Supporting the existing management team or providing interim management services for most disciplines within the organization, including, if needed, interim CEO support.
FOR MARKETING AND PRODUCT
INTERIM PRODUCT LEADERSHIP
Short and long term acting VP/Head of product and/or marketing during transition stages to effectively lead the teams to drive growth, manage teams and assist with staffing and organization design.
PRODUCT MANAGEMENT METHODOLOGY AND PROCESS
Solid, repeatable product methodology for a successful market driven product, designed for growth, scalability and profitability. Provide a 3rd party, objective review and evaluation of current product processes, roadmap and strategy with suggested alternative approaches. Because each organization is different, define the best product organization structure, role definitions and staffing.
PRODUCT STRATEGY AND ROADMAP
Align stakeholders and market drivers/inputs to create an innovative and sustainable product strategy and roadmap. Manage product teams and UXD to create successful product requirements and wireframes.
PRODUCT & CORPORATE MARKETING
Determine and create differentiation, messaging and sales enablement to increase revenue and market position. Define, develop and deliver corporate marketing strategy and programs designed to increase lead generation and corporate awareness.
Create and execute GTM marketing plans to best position products for highest possible ACV and market penetration.
STRATEGIC AND TACTICAL CLIENT INPUT
Define and execute client/partner advisory boards for strategic input and client collaboration groups for tactical input on features, roadmap needs and UXD.
MENTORING/COACHING PRACTICE AREAS
R&D and Development